The First Six Months of ABSOLUTE360®
Looking Back at Our Journey So Far
With just a few weeks left of 2013, it feels like the perfect time to pause and reflect on what has been an exciting first six months for ABSOLUTE360.
When we launched in the UK back in June, we had a clear vision of the brand we wanted to build, but no way of knowing how people would respond. Starting a new business is always a leap into the unknown, and while we believed in our products, it has been incredibly rewarding to see customers place their trust in us and become part of our journey.
Looking back, it's amazing how much has happened in such a short space of time. We've expanded our product range, welcomed our very first customers and, perhaps most importantly, received the kind of feedback that has given us confidence we're building something people genuinely value.
From a Small Product Range to a Growing Collection
When we first launched the ABSOLUTE360 online store, our range was relatively small. We offered a selection of orthopaedic body supports alongside a handful of men's and women's infrared clothing products, including our 24/7 Socks, leggings, anti-cellulite leggings and the versatile Neck Tube.
One of the biggest surprises during those first few months was how quickly customers began asking if more products were on the way. Those enquiries weren't just requests for additional choice — they were a sign that people believed in what we were trying to build. For a young business, that kind of encouragement meant a great deal.
Inspired by that early support, we expanded our range towards the end of November, introducing many new products across both our men's infrared clothing and women's infrared clothing collections. Our aim has always been to offer high-quality performance apparel that supports wellness, recovery and active lifestyles, while helping more people discover how infrared-responsive technology works.
Although we're still at the very beginning of our journey, seeing ABSOLUTE360 continue to grow gives us plenty of optimism for the future.
Listening to Our Customers
Every company believes in the products it sells, but we believe the greatest endorsement comes from the people who use them every day.
Receiving positive feedback from customers has undoubtedly been one of the highlights of our first six months in business. Reading how our products have helped people recover from injury, train more comfortably or simply enjoy being active has made all the hard work worthwhile.
As a new business, every review, recommendation and repeat order gives us confidence that we're heading in the right direction. Here are just a few of the comments we've received so far.
Our philosophy from the very beginning – genuine customer feedback has always been the greatest endorsement of our products.
What Our Customers Are Saying
"Ankle has been much better. I have some before and after images within 24 hours, but it has been even better since then. I can actually see the ankle and the surrounding bones after a year of swelling." – Sanja Arandjelovic
"Love the Neck Tube product, found it great for tension headaches and disguises as a snood or scarf perfectly!" – Nick Lane
"I use this back support regularly – a great investment that has made a real difference to my ailing back." – Greg Regan
"We have a few of these now (leggings, wrist and ankle supports), all giving great results and very comfortable!" – Duncan Williams
"I purchased an elbow support in July after a recommendation from a friend at my Jujitsu club. I wanted support for a nagging elbow problem and was told the infrared feature could help with recovery. I can't comment on the science, but after wearing it regularly I no longer have any pain despite continuing to train. The support is still in excellent condition, even after plenty of martial arts sessions. Thanks very much – I hope you can help more people in the same way." – Mark Williams
"Very impressed with the ankle socks, timely shipping and they seem to be aiding my recovery as I increase my running distances. Happy client! I'll definitely be a returning customer soon!" – Jay Grady
"I recently suffered a knee injury which resulted in ligament damage. I used the ABSOLUTE360 support throughout my recovery and am very happy with the results. It's comfortable, offers great support and is easy to wear both at work and at home. Great product, highly recommended." – Chris Parnell
We'd like to thank everyone who has taken the time to share their feedback. As a young business, every review and every recommendation means a great deal to us.
Looking Ahead to 2014
As we prepare to welcome a new year, we're excited about what lies ahead.
Our mission for 2014 is simple: to introduce more people to the potential benefits of infrared-responsive clothing and to continue expanding the ABSOLUTE360 range with innovative performance apparel and accessories that support active lifestyles.
Looking back over the past six months, we've learned a great deal. Building a new brand takes hard work, patience and belief, but seeing customers embrace what we're doing has made every challenge worthwhile.
To everyone who has supported us during our first year in business — whether you've placed an order, recommended us to a friend or taken the time to share your feedback — thank you. You've helped shape the first chapter of the ABSOLUTE360 story, and we can't wait to see what 2014 has in store.
From everyone at ABSOLUTE360, we wish you a very Merry Christmas and a happy, healthy and successful New Year.
