The ABSOLUTE360 Blog

Discover running advice, product guides, infrared technology insights and the stories behind the ABSOLUTE360® brand.

Bioactive Apparel

Can Bioactive Apparel Actually Improve Sports Recovery

Athletes are always searching for ways to speed up recovery after intense workouts. It...
Read More
 Fitness Routine with Infrared Clothing

How to Optimise Your Fitness Routine with Infrared Clothing

Infrared clothing might sound futuristic, but it's quickly becoming a staple in many a...
Read More
Infrared Radiation in Sportswear

The Science Behind Far Infrared Radiation in Sportswear

Far infrared radiation (FIR) might sound like something out of a science fiction novel...
Read More
White ABSOLUTE360 Low-Cut Running Socks worn on a running track

Creating the Low-Cut Running Socks

Community feedback inspired us to create a lower-cut running sock for summer. Discover how we adapted our proven Performance Running Socks with anti-chafe tabs, breathable mesh and kept features runners already trusted.

Read More
[BE SEEN] Running Socks in Neon Yellow, Neon Pink and Neon Green with reflective yarn cuffs

Creating the [BE SEEN] Running Socks

From proven performance sock to reflective running sock: discover how ABSOLUTE360® developed the [BE SEEN] Running Socks for running after dark.

Read More
Runner wearing red ABSOLUTE360 performance running socks on a track

How to Choose Running Socks

Choosing the right running socks can make a big difference to comfort on the run. Discover what to look for, from fit and cushioning to moisture management, blister prevention, support and sock length.

Read More
Runner wearing ABSOLUTE360 Performance Running Socks

Running Socks vs Normal Socks: What's the Difference?

Running socks may look similar to everyday socks, but they're designed for a very different job. Discover how technical materials, cushioning, fit, breathability and friction control can make a difference when you run.

Read More
Runner wearing ABSOLUTE360 technical performance running socks

What Are Running Socks and Do They Really Make a Difference?

Running socks are designed to manage moisture, reduce friction and keep your feet comfortable. Discover what makes technical running socks different from everyday socks and whether they really make a difference.

Read More
Runner wearing blue ABSOLUTE360 Performance Running Socks Quarter with running shoes

How 3,000 Miles Shaped Our Running Socks

From an idea on paper to 3,000 miles of testing. Discover the story behind the development of the first ABSOLUTE360® running socks.

Read More
Male and female runners wearing ABSOLUTE360® [BE SEEN] Neon Yellow running tops at nigh

Introducing the [BE SEEN] Running Collection

Discover how year-round running inspired the ABSOLUTE360® [BE SEEN] Collection, combining Neon Yellow performance wear with premium reflective details.

Read More
Cyclist riding a mountain bike as cross-training for running

The Benefits of Cycling for Runners

Discover the benefits of cycling for runners, from building cardiovascular fitness and lower-impact cross-training to supporting recovery and providing a bridge back to running after injury.

Read More
Swimmer training in a pool as cross-training for running

The Benefits of Swimming for Runners

Swimming can be excellent cross-training for runners, helping maintain cardiovascular fitness while reducing impact. Discover how swimming can support recovery, add variety and help maintain fitness when running isn't possible.

Read More
Swimmer underwater performing a freestyle stroke

The Benefits of Swimming

Swimming provides an excellent full-body workout with benefits for cardiovascular fitness, muscular endurance and mental wellbeing. Discover why this low-impact activity can complement almost any active lifestyle.

Read More
Runner preparing for a run in an urban setting

7 Ways to Balance Running With a Busy Schedule

Struggling to find time to run when life gets busy? From shorter runs and run commuting to planning your week, discover seven practical ways to make running fit around work, family and everyday commitments.

Read More
Runners taking part in a parkrun through a tree-lined park

How parkrun Could Change Your Running

A free weekly 5K can offer much more than a finishing time. Discover how parkrun could bring consistency, motivation, progress and community to your running

Read More
Two runners training together on a beach

The Fitness Benefits of Running

Running can improve far more than your pace. Discover how regular running can build cardiovascular fitness, endurance and strength while supporting your physical and mental wellbeing.

Read More
Cyclists hydrating after a ride as part of their post-bike ride recovery

Cycling and Recovery: Why Recovery Matters

Recovery is an important part of cycling. Discover how rest, nutrition, hydration, sleep and active recovery can help prepare you for your next ride.

Read More
Older cyclist enjoying a recreational bike ride on a woodland trail

Benefits of Cycling

Discover the benefits of cycling, from improved cardiovascular fitness and stronger legs to weight management, reduced stress and everyday activity.

Read More
Woman wearing an ABSOLUTE360® Flame Scarlet infrared-responsive top and black headband

Listening, Evolving and Adding a Little Colour

As the ABSOLUTE360® community grew, so did the brand. Discover how colour, Italian heritage and customer feedback helped shape its identity.

Read More
Aprire Women’s Cycling Racing Team rider competing during the 2016 season

ABSOLUTE360® Partners with Aprire Women’s Cycling

ABSOLUTE360® became recovery partner to the Aprire Women’s Cycling Racing Team in 2016, helping riders pursue that extra 1% through better recovery.

Read More