The ABSOLUTE360 Journal

From 7,055 starters in 1981 to 100,000 runners across two days in 2027. Discover the story of how the London Marathon grew into one of the world's great running events.

The London Marathon began in 1981, but its story reaches back to the 1908 Olympics and the origins of today's 26.2-mile distance. From Dorando Pietri and the Poly to Chris Brasher, discover how London found its marathon.

Another year at the National Running Show, another weekend of familiar faces, new friendships and memorable encounters. Discover why this annual reunion means so much to ABSOLUTE360®.

Running clubs are booming, but running together is nothing new. From traditional athletics clubs to social runs and even dating, discover how running communities are evolving.

Can bioactive apparel support sports recovery? Explore the science behind infrared-responsive technology and how it works with the body to support its natural recovery processes before, during and after exercise.

Discover how infrared-responsive sportswear can complement your fitness routine before, during and after exercise, combining Responsive™ technology with technical performance features.

Discover the science behind far infrared technology, how infrared-responsive fabrics interact with the body’s naturally emitted energy, and how they can support thermoregulation, performance and recovery.

Why do runners wear arm sleeves? From reducing soft-tissue vibration and supporting tired arms to providing warmth, comfort and adaptable coverage, discover why arm sleeves can be so useful for running.

Arm sleeves offer more than extra warmth. Discover their benefits for running and cycling, how they differ from arm warmers, how they should fit and when to wear them.

From no-show and low-cut to ankle, quarter, crew and knee-high, running socks come in more heights than you might expect. We explain what those heights mean and how to choose the coverage that works for you.

Why does ABSOLUTE360® use infrared-responsive yarn in its running socks? We look at the technology, research into foot thermoregulation and why infrared works alongside good technical sock design.

Grip socks are increasingly popular across sport, but does running really need silicone grip across the entire footbed? We look at running sock grip and explain why ABSOLUTE360 takes a more targeted approach.

A recovery run should be genuinely easy. Learn how recovery runs differ from easy runs, why effort matters more than pace, how long to run and when complete rest may be the better option.

How much recovery do you really need between runs? Learn why there is no fixed timetable and how training load, fatigue and experience can help determine when you're ready to run again.

Rest days aren't lost training. Discover why runners need time away from running, how recovery supports adaptation and when taking an extra day off may improve your training.

What you eat after a run — and when you eat it — should reflect the run you've just done. Learn how carbs, protein, hydration and timing support recovery after easy runs, hard sessions and long runs.

What you do after a run matters. Discover the fundamentals of running recovery, including cooling down, hydration, refuelling, stretching, sleep and knowing when you're ready to run again.

A seamless toe can improve running sock comfort, but it is only part of the story. Discover how yarn choice, cushioning, breathability and fit all work together around the toes.

Thicker doesn't always mean better cushioned, and thinner doesn't always mean more technical. We explore what really matters when choosing running sock thickness, from targeted cushioning to running shoe fit.

Moisture-wicking running socks help manage sweat, but how do they actually work? Discover how fibres, knit construction and ventilation work together to keep your feet more comfortable when running.