Time Has Flown

What Have We Been Up To?

It is already autumn! Time has flown. For this blog post, we have decided to deviate from the usual posts about wellness, fitness and healthy lifestyle and instead tell you what we have been up to here at ABSOLUTE360®.

Since the launch of ABSOLUTE360, we have continually added to our product range while improving our existing products. Whether it's new label designs, improved packaging or enhancements to the garments themselves, we're always looking for ways to make our products even better.

We have had a productive and busy summer, with much of our time dedicated to researching, developing and testing several exciting new products. Many of these will be arriving in our online store and selected retailers over the coming months.

We can hear your excitement! We won't keep you in suspense any longer…

New Products on the Horizon

Three new additions to the ABSOLUTE360 range developed through customer feedback, research and product testing.

IR Calf Sleeves

One of the exciting new products we are launching later this year came from something as simple as a conversation about cramp.

Back in the spring, one of the team had been on a long bike ride and was suffering from cramp in his calf. That conversation led us to realise that a dedicated calf support would make a valuable addition to our Body Support range.

Calf sleeves have become increasingly popular over the past few years, particularly among runners and triathletes. Our market research showed that many established brands already offered calf sleeves, with most focusing primarily on compression.

At ABSOLUTE360, our approach is slightly different. The unique feature across our product range is the specialist infrared-responsive yarn used during manufacture.

Our development team explored how we could combine this innovative yarn with graduated compression to create something different. After extensive research, product development and real-world testing, the result is a calf sleeve constructed with graduated compression and a specially engineered knit pattern designed to provide a gentle dynamic micro-massage to the calf during activity and recovery.

We are delighted to add the ABSOLUTE360 Calf Sleeves to our growing Body Support range, with availability planned for the new year.

IR No-Show 24/7 Socks

Our 24/7 Socks collection already includes knee-high socks, crew socks and trainer socks. However, a number of customers told us they would love to enjoy the benefits of our infrared socks while wearing lower-cut footwear such as pumps, trainers and ballerina-style shoes.

After exploring the idea, we successfully developed and tested a brand-new no-show sock. These have proved extremely popular around the office and provide the comfort and benefits of our infrared yarn while remaining virtually invisible inside many styles of footwear.

These "invisible socks", as they have quickly become known, will be available from the end of November.

IR Palm and Wrist Support

Customer feedback plays a hugely important role in helping us improve our products and develop new ones.

While our Wrist Support has received excellent feedback, many customers asked whether we could also provide support that extended into the palm of the hand.

For many people, discomfort in the wrist can also affect the palm, particularly during repetitive everyday activities or prolonged computer use. This inspired us to begin researching, developing and testing a Palm and Wrist Support that offers additional support where it is needed most.

We're pleased to say this new product is also planned for release towards the end of November.

Listening to Our Customers

One thing all three of these new products have in common is that they started with conversations.

Whether it was discussing cramp after a long bike ride or listening to suggestions from customers, each idea evolved through research, product development and extensive testing before becoming a finished product.

Customer feedback continues to play a vital role in shaping the future of ABSOLUTE360, and we are incredibly grateful to everyone who shares their experiences and ideas with us.

Final Thoughts

As you can see, while many people were enjoying the summer sunshine, we were busy developing new products and expanding the ABSOLUTE360 range.

Thank you to all our customers for your continued support, reviews and suggestions. Your feedback genuinely helps us create products that better meet your needs.

With autumn now upon us, we're already reaching for our neck tubes, leggings and extra layers as the temperatures begin to fall.

We look forward to sharing these new products with you over the coming months and hope you'll let us know what you think once you've had the chance to try them.