The ABSOLUTE360 Journal

Discover running advice, product guides, infrared technology insights and the stories behind the ABSOLUTE360® brand.

ABSOLUTE360 stand at the National Running Show 2020, NEC Birmingham

Our First National Running Show: ABSOLUTE360 at the NEC in 2020

From attending as a visitor in 2018 to exhibiting at the NEC in 2020, discover the preparations, memorable encounters and people behind ABSOLUTE360's first National Running Show.

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Male and female runners wearing ABSOLUTE360® [BE SEEN] Neon Yellow running tops at nigh

Introducing the [BE SEEN] Running Collection

Discover how year-round running inspired the ABSOLUTE360® [BE SEEN] Collection, combining Neon Yellow performance wear with premium reflective details.

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Woman wearing an ABSOLUTE360 technical skull cap

What Is a Skull Cap? A Guide to Technical Sports Headwear

Discover what a technical skull cap is, how it differs from a traditional beanie and why its lightweight warmth, close fit and performance features suit running, cycling and other outdoor activities.

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Two runners crossing exposed moorland in challenging conditions

Requiem for Two Runners

Dave Chanter mourns the passing of two faithful running companions after years of adventures across Britain's hills, moors and toughest conditions.

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Runner wearing a neck warmer during a night run

What Is a Neck Warmer? Benefits, Uses and How to Wear One

Discover what a neck warmer is, why breathability matters and how neck gaiters, snoods and neck tubes provide versatile protection for running and outdoor activities.

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Runner wearing a purple ABSOLUTE360 wide performance headband

Running Headbands: Benefits, Uses and How to Choose One

Running headbands can help manage sweat, provide lightweight warmth and improve comfort in different conditions. Discover their benefits and how to choose between wide and slim designs.

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Original 2013 ABSOLUTE360 logo alongside the redesigned 2018 logo and wordmark

The Evolution of a Logo

In March 2018, ABSOLUTE360® introduced a redesigned logo. Discover how practical challenges inspired a cleaner, more versatile identity while preserving the original concept, meaning and colours behind the brand.

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Runner training on a cold winter morning

How to Keep Running Over Christmas

Christmas can disrupt even the best running routine. Discover how to stay consistent, adapt your training and enjoy the festivities without sacrificing your running.

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Runner dressed for cold-weather running in winter

How to Stay Motivated to Run in Winter

Cold, dark winter days can make running harder to start. Discover practical ways to stay motivated, build consistency and keep enjoying your running throughout winter.

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Woman aqua jogging in deep water wearing a flotation belt

Aqua Jogging for Runners: Why Take Your Running Into the Pool?

Aqua jogging helps runners maintain cardiovascular fitness with less impact. Discover the benefits of deep-water running, how to get started and where it fits into your training programme.

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Cyclist riding a mountain bike as cross-training for running

The Benefits of Cycling for Runners

Discover the benefits of cycling for runners, from building cardiovascular fitness and lower-impact cross-training to supporting recovery and providing a bridge back to running after injury.

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Swimmer training in a pool as cross-training for running

The Benefits of Swimming for Runners

Swimming can be excellent cross-training for runners, helping maintain cardiovascular fitness while reducing impact. Discover how swimming can support recovery, add variety and help maintain fitness when running isn't possible.

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Swimmer underwater performing a freestyle stroke

The Benefits of Swimming

Swimming provides an excellent full-body workout with benefits for cardiovascular fitness, muscular endurance and mental wellbeing. Discover why this low-impact activity can complement almost any active lifestyle.

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Runner preparing for a run in an urban setting

7 Ways to Balance Running With a Busy Schedule

Struggling to find time to run when life gets busy? From shorter runs and run commuting to planning your week, discover seven practical ways to make running fit around work, family and everyday commitments.

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Runners taking part in a parkrun through a tree-lined park

How parkrun Could Change Your Running

A free weekly 5K can offer much more than a finishing time. Discover how parkrun could bring consistency, motivation, progress and community to your running

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Two runners training together on a beach

The Fitness Benefits of Running

Running can improve far more than your pace. Discover how regular running can build cardiovascular fitness, endurance and strength while supporting your physical and mental wellbeing.

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Cyclists hydrating after a ride as part of their post-bike ride recovery

Cycling and Recovery: Why Recovery Matters

Recovery is an important part of cycling. Discover how rest, nutrition, hydration, sleep and active recovery can help prepare you for your next ride.

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Older cyclist enjoying a recreational bike ride on a woodland trail

Benefits of Cycling

Discover the benefits of cycling, from improved cardiovascular fitness and stronger legs to weight management, reduced stress and everyday activity.

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Woman wearing an ABSOLUTE360® Flame Scarlet infrared-responsive top and black headband

Listening, Evolving and Adding a Little Colour

As the ABSOLUTE360® community grew, so did the brand. Discover how colour, Italian heritage and customer feedback helped shape its identity.

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Aprire Women’s Cycling Racing Team rider competing during the 2016 season

ABSOLUTE360® Partners with Aprire Women’s Cycling

ABSOLUTE360® became recovery partner to the Aprire Women’s Cycling Racing Team in 2016, helping riders pursue that extra 1% through better recovery.

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