The ABSOLUTE360 Journal / Stories

From 7,055 starters in 1981 to 100,000 runners across two days in 2027. Discover the story of how the London Marathon grew into one of the world's great running events.

The London Marathon began in 1981, but its story reaches back to the 1908 Olympics and the origins of today's 26.2-mile distance. From Dorando Pietri and the Poly to Chris Brasher, discover how London found its marathon.

Another year at the National Running Show, another weekend of familiar faces, new friendships and memorable encounters. Discover why this annual reunion means so much to ABSOLUTE360®.

Community feedback inspired us to create a lower-cut running sock for summer. Discover how we adapted our proven Performance Running Socks with anti-chafe tabs, breathable mesh and kept features runners already trusted.

From proven performance sock to reflective running sock: discover how ABSOLUTE360® developed the [BE SEEN] Running Socks for running after dark.

From an idea on paper to 3,000 miles of testing. Discover the story behind the development of the first ABSOLUTE360® running socks.

From attending as a visitor in 2018 to exhibiting at the NEC in 2020, discover the preparations, memorable encounters and people behind ABSOLUTE360's first National Running Show.

Discover how year-round running inspired the ABSOLUTE360® [BE SEEN] Collection, combining Neon Yellow performance wear with premium reflective details.

Dave Chanter mourns the passing of two faithful running companions after years of adventures across Britain's hills, moors and toughest conditions.

As the ABSOLUTE360® community grew, so did the brand. Discover how colour, Italian heritage and customer feedback helped shape its identity.

ABSOLUTE360® became recovery partner to the Aprire Women’s Cycling Racing Team in 2016, helping riders pursue that extra 1% through better recovery.

Follow the story of Jonathan Pearson's remarkable charity walk across Britain and discover how one customer's determination became an inspiration for the ABSOLUTE360® team.

Welcome to the first ABSOLUTE360 blog of 2015 as we look ahead to the year, share our goals, introduce exciting new developments and reflect on the importance of continual improvement.

A behind-the-scenes look at our trip to Italy, where customer feedback, product testing and innovation came together to shape the next generation of ABSOLUTE360 performance apparel.

Looking back at the first six months of ABSOLUTE360®, from launching our first products to receiving our earliest customer reviews and laying the foundations for the brand we are building.

Discover the story behind ABSOLUTE360®. Founder Umberto Bergonzini shares the personal journey that inspired the creation of the brand, from discovering infrared technology to launching the company in 2013.