Discover running advice, product guides, infrared technology insights and the stories behind the ABSOLUTE360® brand.

Jonathan Pearson at Land's End before beginning his charity walk across Britain in 2015

Meeting Jonathan Pearson

Follow the story of Jonathan Pearson's remarkable charity walk across Britain and discover how one customer's determination became an inspiration for the ABSOLUTE360® team.

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Silhouette of a person celebrating beside large 2015 numbers at sunrise.

New Year's Resolutions: Looking Ahead to 2015

Welcome to the first ABSOLUTE360 blog of 2015 as we look ahead to the year, share our goals, introduce exciting new developments and reflect on the importance of continual improvement.

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Innovation concept illustrating ABSOLUTE360's commitment to continuous product improvement and development.

Improvements Can Always Be Made

A behind-the-scenes look at our trip to Italy, where customer feedback, product testing and innovation came together to shape the next generation of ABSOLUTE360 performance apparel.

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Long straight road stretching toward the horizon, representing the journey of ABSOLUTE360

The First Six Months of ABSOLUTE360®

Looking back at the first six months of ABSOLUTE360®, from launching our first products to receiving our earliest customer reviews and laying the foundations for the brand we are building.

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Abstract blue energy burst symbolizing the creation of ABSOLUTE360

The Story Behind ABSOLUTE360®

Discover the story behind ABSOLUTE360®. Founder Umberto Bergonzini shares the personal journey that inspired the creation of the brand, from discovering infrared technology to launching the company in 2013.

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