The ABSOLUTE360 Blog / Stories

From proven performance sock to reflective running sock: discover how ABSOLUTE360® developed the [BE SEEN] Running Socks for running after dark.

From an idea on paper to 3,000 miles of testing. Discover the story behind the development of the first ABSOLUTE360® running socks.

Discover how year-round running inspired the ABSOLUTE360® [BE SEEN] Collection, combining Neon Yellow performance wear with premium reflective details.

As the ABSOLUTE360® community grew, so did the brand. Discover how colour, Italian heritage and customer feedback helped shape its identity.

ABSOLUTE360® became recovery partner to the Aprire Women’s Cycling Racing Team in 2016, helping riders pursue that extra 1% through better recovery.

Follow the story of Jonathan Pearson's remarkable charity walk across Britain and discover how one customer's determination became an inspiration for the ABSOLUTE360® team.

Welcome to the first ABSOLUTE360 blog of 2015 as we look ahead to the year, share our goals, introduce exciting new developments and reflect on the importance of continual improvement.

A behind-the-scenes look at our trip to Italy, where customer feedback, product testing and innovation came together to shape the next generation of ABSOLUTE360 performance apparel.

Looking back at the first six months of ABSOLUTE360®, from launching our first products to receiving our earliest customer reviews and laying the foundations for the brand we are building.

Discover the story behind ABSOLUTE360®. Founder Umberto Bergonzini shares the personal journey that inspired the creation of the brand, from discovering infrared technology to launching the company in 2013.